The term 'content' isn't new at all, in fact, we've been around content as the same length as the history of human race. Even before iphone/smartphones, cell. phones, computers, fax, telephone, television, radio, letter writing, books, we, human, always had a way to communicate and connect with others, sharing information and telling stories.

 

That is exactly what content marketing is about.  Content marketing is about story telling. Content marketing is about sharing information that is important and valuable to your targeted audience.  Content marketing is about giving your audience an emotional experience through your story.  Content marketing is about how you connect with your audience.  Content marketing is about the process of creating the connection between you and your audience beyond just facebook likes or twitter retweets.